What can I see from the Coca-Cola London Eye?The London used to be the tallest observation point in London until the Shard opened its observation deck, and from the top, you’ll get a fantastic view of the most iconic buildings in London. To the east, you’ll see St Paul’s Cathedral, Tower Bridge, and the shining tower of the Shard, and Nelson’s Column, Buckingham Palace and the Houses of Parliament to the west. On a clear day, you can see 25 miles (40 km)!
What’s the 4D experience?The 4D Cinema experience was the first live action 4D attraction film produced in the UK and feature the first 3D aerial photography taken over London. It’s about 4 minutes long and features light, wind, sound, and water effects. The light effects have been designed to be suitable for guests with photosensitive epilepsy. You don’t have to visit the 4D experience, but it’s included for free with every ticket and is a nice introduction to the attraction before you board.
How long does a visit take?One rotation takes around 30 minutes, though it can take longer if other passengers need assistance to disembark and the wheel has to be stopped. Depending on the queues on the day and whether you’ve book fast track tickets, it’s recommended to plan at least an hour for your visit. It’s advised that you arrive about 30 minutes before your chosen timeslot (and maybe slightly earlier during busy holiday periods), and at least 45 minutes early if you’ve booked a champagne experience or a private capsule.
How many people fit inside a capsule?The London Eye intends to board up to 28 guests in each capsule, and while that sounds like a lot there’s usually enough space for all visitors to move around the capsule and enjoy the views in all directions. There’s also a long bench in the middle of the capsule for guests who want to rest their legs.
Can you ride the Coca-Cola London Eye during the New Year’s Eve fireworks?The London Eye has formed the center of London’s New Year’s Eve fireworks for several years, with watchers packing the North Bank and bridges to watch the action. The attraction is open on December 31 until 3 pm, but then it will close early to let engineers fit the fireworks for that night’s display. You can’t watch the fireworks from a capsule, and you probably wouldn’t want to anyway - all you’d see is smoke!