1890: Hachez sets the origin story
The deeper story starts with HACHEZ, the Bremen premium chocolate maker founded in 1890. That legacy explains why the museum long carried the Hachez name and why many visitors still know the stop as Chocoversum Hachez, even though the brand presentation has changed.
2011: the museum opens by the Chilehaus
On December 3, 2011, the museum opened in Hamburg's old town, a short walk from the station and right opposite the historic Chilehaus. That address matters because chocolate, trade, and warehouse-city history overlap unusually well in this part of town.
2016, 2023, and 2024 reshaped the experience
A major exhibition overhaul in 2016 made the route more interactive. In 2023, the house became brand-independent, and in 2024 it added a new chocolate workshop. For you, that means the visit feels less like a static brand museum and more like a broader cocoa-and-chocolate experience.
Why the route feels different from a standard museum
Across eight stations and about 1,200 m² (12,917 ft²), you move from cocoa fruit and cultivation to roasting, tasting, and your own custom bar. The best part is that the information never stays abstract for long: you smell, sample, and make things at the exact moments when curiosity peaks.