Museum of Brands

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Museum of Brands is one of Notting Hill's smartest small museums, tucked just off Portobello Road and built around the chronological Time Tunnel. As you move from Victorian wrappers and wartime packaging to pop-era toys and cereal boxes, everyday objects turn into a vivid social history of Britain.

For a first visit, choose a standard entry ticket: it covers the Time Tunnel and current temporary show, stays flexible with daily walk-up availability, and includes repeat visits for 12 months.

Select a date to find available tickets, tours & activities:

Entry tickets

These tickets are the right fit if you want the Time Tunnel, the current temporary exhibition, and the cafe-garden add-ons at your own pace in Notting Hill.

Museum of Brands Entrance Ticket

4.8(239)

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Museum of Brands: Entry Ticket

4.7(65)

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Current exhibitions

Britain's Biggest Brands of 2024

This temporary display looks at the products that topped British supermarket shopping in the latest annual ranking. Using retail data and familiar household names, it shows how everyday buying habits shifted across 2024.

Jun 25, 2025 – Jun 25, 2026

Lucy King: Common Threads

Textile art display inspired by iconic British brands

Lucy King's debut display turns logos, colors and typography from familiar British brands into layered felt works and detailed hand stitching. It links design nostalgia and cultural memory with objects already familiar from the museum's wider collection.

May 8, 2026

Branding Britain

Built on Tradition, Shaped by Culture

Opening in June, this exhibition explores how Britain's identity has been shaped, expressed and exported through brands, design and public culture. Data visualizations, objects and well-known names connect national self-image with everyday consumer history.

Jun 4, 2026

6 tips for visiting the Museum of Brands

Keep your QR code

Since January 1, 2026, one paid ticket covers repeat visits for 12 months. If you live in London or expect one more Notting Hill day, save the QR code instead of treating this as a one-off museum stop. For a small museum, that is unusually good value.

Book only if the temporary show matters

General entry is simple because walk-up tickets are usually available every day. Prebook mainly when you want a specific date, or when a popular temporary exhibition asks for a free timeslot, so you do not waste time sorting access at reception.

Use Paddington if you need step-free access

For the quickest standard route, come from Ladbroke Grove. If elevators matter more than speed, the museum points you to step-free Paddington and the local bus onward. That swap removes stress before you even reach Lancaster Road.

Prepare for a one-way Time Tunnel

If you are sensitive to dim lighting, short sounds, or enclosed-feeling routes, know that the Time Tunnel runs one way with exits only at the start and finish. The museum can organize a quieter visit in advance, so ask before the day instead of pushing through on the spot.

Bring a card, not cash

You can buy on arrival, but the museum is card-only and does not accept American Express. Fix that before you get to reception and entry stays fast, especially when Portobello Road has already tested your patience.

Pair it with one west London stop

Because the museum sits two minutes from Portobello Road, it works best as one focused indoor anchor, not the middle of an overpacked museum crawl. Add Kensington Palace for royal history or Hyde Park for greenery, and keep the rest of the day loose.

How to plan a Museum of Brands visit in Notting Hill

This is a small museum, but the day around it can expand fast once you add Portobello Road, cafe time, and one more west-London stop. Decide your format early, and the visit stays smart instead of scattered.

Choose simple entry over overplanning

For most visitors, a standard entry ticket is the right call. It gets you into the Time Tunnel and any current temporary exhibition without forcing a long commitment, and walk-up tickets are usually available every day. Book ahead only when a specific temporary show matters or your timing in Notting Hill is tight. Book now.

Use the right arrival route

If speed matters, come from Ladbroke Grove and keep the last stretch short. If elevators matter more, route yourself via step-free Paddington and continue by bus. That small transport decision makes the stop feel much calmer, especially before you step into the darker, more focused rhythm of the Time Tunnel.

Pair it with one west London anchor

Because Museum of Brands sits just off Portobello Road, it works beautifully as one indoor anchor inside a looser neighborhood day. Add Kensington Palace for a royal angle, Hyde Park for a greener walk, or Victoria and Albert Museum if you want a stronger design-and-culture follow-up. One pairing is enough.

Why the Museum of Brands feels more revealing than expected

The museum is small enough to feel approachable, but it quietly covers a bigger story than many visitors expect. Its strength is not celebrity objects alone, but the way ordinary packaging, toys, and adverts turn into a readable history of modern Britain.

From Robert Opie to Lancaster Road

The story starts in 1963, when Robert Opie bought the first object in what became the collection. After the landmark 1975 Pack Age exhibition at the Victoria and Albert Museum and the first dedicated museum in Gloucester in 1984, the collection reached London in 2005 under the longer Museum of Brands, Packaging and Advertising name and moved to its larger Lancaster Road site in 2015. That timeline helps explain why the museum feels both personal and surprisingly well-developed.

What the Time Tunnel actually shows

The Time Tunnel is not just a line of old packages behind glass. It walks you from Victorian-era branding into wartime culture, postwar shopping habits, pop-era toys, magazines, technology, and familiar supermarket nostalgia, all in chronological order. Because the route is one-way, the decades build like a visual story instead of a random display.

More than nostalgia alone

The best visitors here are not only design obsessives. Families can use the museum trails, older visitors get genuine recognition moments, and anyone curious about how advertising shaped daily life will find the temporary exhibitions and Branding Hall more thoughtful than the playful facade suggests. Finish in the memorial garden or cafe, and the stop gets a surprisingly gentle landing.

Frequently Asked Questions

Is the Museum of Brands worth it if I am not especially into marketing?

Yes. Museum of Brands works less like a niche branding archive and more like a walk through British everyday life, from Victorian packaging to toys, magazines, and pop-era adverts. If nostalgia, design, or social history interests you, it lands much better than the name suggests.

How long should I plan for the visit?

A typical visit is about one to two hours. That is enough for the Time Tunnel, the temporary exhibition if one is running, and a short stop in the cafe or garden without turning the museum into a full-day commitment.

What does the ticket include, and do I need a timeslot?

General admission covers the Time Tunnel and temporary exhibitions when available. Most visits are simple entry tickets, but popular temporary shows can require a free timeslot before you buy.

Can I buy tickets on the day?

Yes. Walk-up tickets are usually available every day. Prebooking still makes sense if you want one specific date or you are building the stop into a tight Notting Hill schedule.

Is the museum good for children?

Yes. The subject is everyday life rather than specialist theory, and the museum offers family trails that help children notice objects, ads, and decades more actively. It works best when you keep the pace light and do not rush every case.

Is the Museum of Brands wheelchair-accessible and sensory-aware?

Yes. The venue is step-free on one floor, has accessible toilets, and can lend wheelchairs or folding chairs. The main watch-out is the one-way Time Tunnel, which uses dimmer lighting and some short sounds, so sensory-sensitive visitors should contact the team in advance.

Can I take photos inside?

Yes, as long as the flash is off.

What pairs well with the museum nearby?

Kensington Palace is the best nearby follow-up if you want royal history, Hyde Park if you want a greener second act, and Victoria and Albert Museum if you want to stay in museum mode. Pick one, not all three, so Museum of Brands still gets the attention it deserves.

General information

opening hours

Monday-Saturday: 10 am to 5 pm
Sunday: 11 am to 5 pm

Temporary-exhibition spaces have periodic full or partial closures between April 20 and June 4, 2026, while the main Time Tunnel remains open. The Branding Britain exhibition is unavailable on June 18, 2026, but the rest of the museum stays open; the museum closes early at 4 pm on June 26, 2026 and opens late at 12 noon on August 2, 2026. It also closes for Notting Hill Carnival on August 30-31, 2026, and for the holidays on December 24-26, 2026. Check the key information page before you go.

address

Museum of Brands
111-117 Lancaster Road
Notting Hill, London W11 1QT
United Kingdom

accessibility

The venue is step-free and wheelchair-accessible on one floor, with accessible toilets, guide-dog access, and wheelchairs or folding chairs available to borrow. If you want a quieter visit or need extra support, contact the museum before the day and ask for the best setup.

photography and filming

Photography is allowed, but flash must stay off.

website

Official site: https://www.museumofbrands.com/

tickets

2026 prices:
- Adult (26-59): £14
- Child (7-16): £8
- Concession (60+ or 17-25): £10
- Accessible ticket: £10
- Family (2 adults, 2 children): £36
- Universal Credit: £1 with evidence

Your ticket covers the Time Tunnel and temporary exhibitions when available, and since January 1, 2026 it remains valid for 12 months. Walk-up tickets are usually available every day. The museum is card-only, and American Express is not accepted.

how to get there

The easiest Tube approach is Ladbroke Grove on the Circle and Hammersmith & City lines, about a 5-minute walk away. Bus stop B at Ladbroke Grove is also close to the entrance and is served by routes 7, 23, 52, 70, 228, and 452. If you need step-free rail access, the museum recommends arriving via Paddington and continuing by local bus.

cloakroom

There is a cloakroom for bags and coats. That is especially helpful if shopping or wet-weather layers from Portobello Road would make the galleries awkward.

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